hongying0831@gmail.com

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Being a passionate and positive designer, I love what I do meaningfully connected with people's life. With a diversity of experiences: design for new business growth, consumer electronics, home appliances and medical & healthcare, my specialties are established with an emphasis on consumer insight, user-centric experience and holistic visions for design strategy. I also have been passionate about exploring and resolving a variety of design challenges related to new technology or service to improve people's life and help new business grow.

Key Skills
UX Research: Qualitative Research, Contextual Interview, Evaluation Research, Usability Testing, Competitive & Heuristic Analysis; Insight & Strategy: Analytical Thinking, Insight Synthesis, Persona Creation, User Journey Mapping & Visual Storytelling; Design Development: Lean Process, Prototyping & Wireframing (Balsamiq, Figma, Marvel, Solidworks, Adobe CS, Workshop Model)

Work Experience
IPEVO, 03/2019 - present
Senior Product Strategist

Self-employed, 05/2018 - 12/2018
Independent Design Consultant

Mckinsey & Company (LUNAR studio), 06/2016 - 01/2018
Experience Designer + Researcher

Biolite‎, 11/2014 - 10/2015
Industrial Designer

GE, Home Appliances & Light, 06/2013- 06/2014
Industrial Design Co-op

Johnson & Johnson, DePuy Synthes, Sports Medicine, 09/2012- 04/2013
Industrial Design Co-op

Rochester Institute of Technology, 11/2011- 02/2012
Teaching Assistant of Packaging Design Class

Projects
NanoBrick II: BasedLantern and BasedLantern XL, Launch Year 2016
SolarPanel 5+ and SolarPanel 5, Launch Year 2016                                                                                                         SiteLight mini & XL, Launch Year 2017

GE Good Control for GE French Door Refrigeration models, Launch Year 2014
GE Pangaea Air Control for GE Refrigeration in Mexican market, Launch Year 2015
GE Auto-fill Dispenser LED Indication for GE Refrigeration, Launch Year 2016

DePuy Synthes-Sports Medicine, Tissue Repair Surgical Instrument, Launch Year 2016

Furniture Design Studio and Workshop Program, 06/2010- 08/2010
Danish Institute for Study Abroad, Copenhagen, Denmark
- Designed and built a chair from the study of Scandinavian Furniture Design
- Final design “Pillow Stool” was selected by DIS to exhibit at ICFF, New York City, in 2011

Education
UX Design
Springboard Bootcamp, 02/2018-04/2018

Master of Fine Arts in Industrial Design
Rochester Institute of Technology, Rochester, NY, 09/2009-06/2012

Scandinavian Furniture Design Studio and Workshop Programme
Danish Institute for Study Abroad, Copenhagen, Denmark, 06/2010- 08/2010

Bachelor of Fine Arts
National Kaohsiung Normal University, Kaohsiung, Taiwan, 06/2002- 06/ 2006

Awards
Fast Company’s 6th annual Innovation By Design Awards, 2017
Honorable Mentions for NanoGrid ll - BaseLantern

Successful Kickstater crowd funding for BaseLantern with Biolite
4,860 backers pledged $816,966 to help bring this project to life

Red Dot Design Award, 2016
Winner for “Solar Panel 5+” in Outdoor, Trekking and Camping Category

A' Design Award, 2013-2014
Winner for “EpiShell” in Medical Devices Design Category

A' Design Award, 2013-2014
Bronze Winner for “Pillow Stool” in Furniture Design Category

Spark Concept Design Awards, 2014
Finalist for “EpiShell”

Core77 2012 Design Award, 2012
Student Runner Up for “Moss Light” in furniture& lighting category  

ICC Packaging Competition (Group Project), 2011
1st Place, sponsored by Kraft foods Inc. & American Packaging Inc.

Colgate Dish Cleaner Packaging Competition (Group Project), 2011
2nd Place, sponsored by Colgate Inc.